Thursday, December 6, 2018

Steelhead Hwy 101

There isnt a road in the world that takes you past more steelhead water than Highway 101.

This ribbon of asphalt transverses over every steelhead bearing stream along the wild, crested Pacific. From the drenched rainforest rivers of the Olympic Peninsula, arching over the mother river Columbia, tracing along the rain fed coastal range of Oregon, through the grand redwoods and chaparrals gracing California to Baja. The streams beneath this coastal highway cloaks a life altering game fish with the hues of the Pacific gracing their flanks.

My own Hwy 101 story includes my first winter run fish on the swing.  As the road crosses the Bogi I was knee deep in a beautiful swing run, flanked by my dad and my good buddy Joe Willauer.   The stars aligned and a fresh rocket spun me far into my backing before flipping me the middle fin.  Mouth agape, I reeled in and started again only to connect two casts later.  A tense battle was fought and a feisty 10 pound buck came to hand.   10 casts later, another fish....and so that day scorched into my memory

Graphic Designer , founding member of the Wild Steelhead Coalition and owner of Mykiss Studios Rich Simms is the man behind the Hwy 101 brand, and it's his hope that his line will help carry the flame of steelhead experience beyond your time in the water.

There's a full line of apparel for the steelhead obsessed man or woman on your Christmas list.

With any Steelhead Highway purchase 5% of profits will be donated to The Wild Steelhead Coalition supporting their important conservation work.

Consider supporting this original brand and in turn, support wild steelhead conservation

Friday, November 30, 2018

Blurred Lines

It's funny how people hate on each other from different fishing communities

Gear vs fly is bull...

Because really, what's the difference between this fly and a spoon when it's in the water?

Not much, not much at all...

Monday, November 26, 2018

What Does The River Owe You?

Finger pointing gets us nowhere. It doesn’t matter how you fish, or what you fish with. It doesn’t matter how many years you’ve guided, or how many hours you’ve driven. Rivers don’t care where you’re from. They don't care about your family history. Fish do not give a tail flip about your social media following, your movie, or your business.

The river owes you nothing. Salmon and steelhead owe you nothing.

We owe them everything.


A small excerpt from a recent article the Drake Magazine was kind enough to publish for me.  We're having a hell of a year on the Columbia/Snake River system with regard to Salmon and Steelhead numbers.   The question kept rolling around in my head

What does the river, or fish owe us?

Link to the article HERE

Tuesday, November 20, 2018

Goose Peek A Boo...

Sometimes when you're goose hunting, do you ever get the feeling like your in a more evolved game of hike and seek?

What it must be like for a flock to come in and the gates open and all hell breaks loose.  A furry of wingbeats, cackles and shotgun blasts

A hell of a way to spend a morning...

Tuesday, November 13, 2018

The Ghost of Steelhead's Future

Swing Season - Ghost Of Steelhead Future from Sage Fly Fish on Vimeo.

This is a beautiful video

And it should piss your right the hell off.

Think about it, we're repeating, in a similar fashion, the folly of the East Coast of the Canada and the United States.

The loss is happening right before our very eyes.  Without the fish, the river can easily loose its meaning

What are you doing about it?

Join us...

Monday, November 12, 2018

How To Name A Steelhead Fly...

Take something from popular culture that your generation has a relationship with.

For instance, the picture above.  Megatron, from the culturally significant show Transformers (heavy on the sarcasm there)

Then, hit the vice and throw some feathers and fluff together

Work on your alliteration.  Combine names of culturally significant item of your youth with the flies original name.

Hence forth, this fly's name is....


Boom, done.  Fly named.

Monday, November 5, 2018

November 6th

It's simple.  Get out and vote November 6th.  Mail that envelope.  Get to the poling station.  

And while you're at public lands.